Personal view on our group...

What did I struggle on?

I struggled at first with the timings. The lip syncing especially, this was very hard as we put this footage in last due to all the re-filming we had to do. This meant that when it came to putting footage in we had to move a few of the other clips around to fit them in correctly and make sure they are perfect. 

What skills I learn?

I learnt skills that i will most likely use a lot later in life as i want to be involved in Media somehow in the future. Some of these skills include: the

- Speed play; 

- Reversing clips; 

- Cutting clips shorter; 

- Making clips longer; 

- Split screens; 

- Using markers; 

- Lots of different short cuts

- Video transitions 

- Effects 

And much more 


How I felt our group worked together?

Throughout the production process, personally i feel that our group worked very well together and communicated with each other like mature and responsible adults. At first we didn't really know each other and i feel that we had a very professional relationship more than a personal friendship although i like to think that working together has made us become friends and i am very pleased with the way our products turned out. Overall i feel that we got everything done efficiently and mostly on time. We did struggle with timings a bit with the magazine advert and album cover but in the end we managed to pull it together and we finished it and in my view it looks amazing! A big well done to the people that had that role and a big well done to the editors  and everyone that was involved in our filming. Everyone had an equal role and everyone helped in every way possible which helped us to get to the high standard we are at now. 

My Roles...

Role as a Cheerleader:
As a cheerleding within the music video i had a lot of fun. As a cheerleader we usually have certain groups within a team. However my team were unable to take part in this filming so we had to improvise. Emily, the other cheerleader, who is usually a base, had to become a flyer. That was the first time she had flown in cheerleading and I think that she was very very good at it. Our back-spot and front spot were also first timers and I had to teach them what to do. All things considered I think that that group worked very well together and I had an enjoyable time teaching and performing the skills we did.
Role as a Dancer:
This role was more embarrassing that others, I had to dress in a leotard and shorts which made me look silly and I felt silly performing all those dance moves. However, due to me being a cheerleading I am use to dancing in front of people which helped me a little to overcome the embarrassment slightly. As I was meant to look funny while performing this I was allowed to laugh and make funny facial expressions, which helped me when filming as I didn’t have to worry about acting serious as well as dancing while wearing clothes I was uncomfortable in.
Role in a Duo Dance:

This was very awkward at first as my partner was shy and didn’t know what he was doing. Billy, my partner wasn’t a very good dancer, so I had to help him a little. Traditionally the male is meant to lead the female but in this situation, the female lead the male and made it look like he was the one leading, which was very difficult. We were asked to dance together and spin and do what we call the romantic drop. He spun me around and I lent back and we stared at each other. This was very funny and we tried very hard not to laugh while performing.

Problems that occured when editing:
We found that using the speed play made our frames shorter and this had an effect the amount of footage we had. This meant when I came it the end of our footage we still had lots of space on our timeline. Therefore we had to go out and re-film some footage and come up with new ideas. However, after using the programme for a while, i got use to all the icons and learnt shortcuts that sped up the editing process. My favourite pat of Final Cut Express was using the speed play. Watching the footage over at different speeds was funny and made the editing part of the production process a lot more enjoyable. 

Personal feelings:
Editing was probably the most difficult task i had to face. This role required a lot of time and work. It also involved some skill. I had previously gone through different editing exercises like Tom Jones, Pink panther, Piliminary sequence ect... to help me out. These exercises helped me to speed the process up as i learnt how to use markers, which helped me to position frames onto the time line correctly. 

Final Magazine Advert

Final Digipak

It's Finished :D

WE FINISHED OUR MUSIC VIDEO!!
This video was a challenge at first, we found that we didn't have enough footage to start with and had to go back a do some more filming. Another problem that occurred was that the singers footage was too dark, looking at the Rough Cuts you can see that we have changed the lip syncing footage and change the location of the footage as well. This new location gave more natural lighting and really highlights the singers face and actions, it also makes the overall video look more professional and realistic.

While filming we found that the camera was left recording and this played to our advantage and we used this footage in high speed to match the rest of the video and gave a more realistic effect to the narrative of our music video. Another section that wasn't planned but a moment of pure silliness, was that of the swivel chair. Our actors thought it to be funny to play with a swivel chair they had found and finding this funny we thought it would be a good idea to film this and found the idea amusing. Personally i was very amused and felt it would be a good idea to put this in our video. So we did.

Tricky parts that had an effect on the timings of the video production was the lip sync and the stop motion. We had to make sure that it was precise and accurate to ensure the professionalism of the video. The lip sync was one of the last bits of footage we placed on the time line while editing as we had the trouble of having to re-film it. This created problems in parts as we found that there wasn't enough space in areas to add this footage in. This meant we had to cut other frames of footage on our time line to make it fit. As this took u most of our time we got ever stressed toward the end and struggled to finish the video in the time giving. However, saying this we managed to get it complete and finalised the video in time and we are very pleased with the final product.

Our Final Music Video Product - FAMOUS

Here you can see that we have finally finished our Music video.

In what ways does your media product use, develop or challenge forms and conventions of real media product?

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How effective is the combination of your main product and ancillary texts?

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What have you learned from your audience feedback?

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How did you use new media technologies in the research, planning, construction and evaluation stages?

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Skepta ft. Preeya Kalidas - Cross My Heart (Official Video - Out Now)

Skepta's music video to 'Cross My Heart' was very controversial in both the media and music industry. The title ‘Cross my heart’ can be deciphered as one of to ways. The first way is the lady in the video, named 'Preeya Kalidas' declaring that she promises never to leave him even though the are not a couple. Despite this, Skepta is still surrounded by numerous sexy women that act provocatively towards him. Skepta claims to never go mainstream and has claimed 'I will never forget those who got me where I am today'. This is ironic as he has religiously followed the biggest stereotype of a black rapper for this video. There are very strong representations of wealth and status; such as the white mansion, white Lamborghini, both gold furniture and interior and also the extraordinary outfits he is draped in.  The 'star gaze theory' has been explored in Skepta's video as the women are only expressed as sexual objects. The purpose of this is to empower Skepta and make him gain a higher status, so other men would desire to be him. Even 'Preeya Kalidas’ is seen laid across the bed, seductively, every time she says “I promise”, making direct eye contact with the camera giving a feeling of connection for the viewer.

The setting for the video is only shows the inside and outside of the mansion, to present the viewers with Skepta's sucess. Fast paced editing is used to keep the audiences interest and also form a synchronisation with the beat of the song itself. As the video commences, it uses intertexuality to a flms opening credits, as gold names appear in front of Skepta and Preeya. The font style and gold lettering is brash and tacky; fitting the ironic representation of the codes and conventions found in most hip hop videos. The colour theme of the video is predominantly gold, as it connotes wealth.The video embeds various close ups of Skepta rapping. Andrew Goodwin stated this technique acts as branding and promotes the artist to the viewers. The audience is also able to relate to his emotions and empathise with his lyrics.  


The woman featured in Skepta’s music video have a very passive role. This is suggested by their demeanour. The woman in his video have been objectified and their presence in the video is to entice the male audience. They have not only been objectified by the men watching the video but also the men in the music video. Throughout this video, only the guest female singer moves, whilst the backing models act like statues surround the lead singer, suggesting they are only there to be admired. Some may decipher that they are not allowed to move as Skepta seems to 'own' them. not even being aloud to dance as if he owns them all. 

Auteur Theory

What does Auteur Mean?
- The term auteur originates from france and translates as author (which means that a directirs film reflects their creative vision).
- This can also be the case for music videos.
- An auteur is a film-maker whose style and practice is distinctive and creates a signature auteur status for themselves (a signature style as-well as creative control over his work). 


Auteur theory focuses on:
1. Individual stylistic features. 
2. How texts are determined by artists creativity. 
3. How texts emerge as part of an artists body of work. 


Areas of recognisable signature include:
- Colour
- Transitions
- Use or absence of narrative
- Location
- Actors

OK Go - End Love - Official Video: Stop Motion

Gotye - Somebody That I Used To Know (feat. Kimbra) - official video

Gotye is an indie rock / experimental singer-songwriter. The video was produced, directed and edited by  Natasha Pincus of Australian based Stark Raving Productions. 

The video is a very simple concept, showing Gotye naked against a plain white backdrop singing into the camera. As the song progresses his skin and the background are covered with a painted pattern, which is done by stop-motion animation. When the featured singer Kimbra sings, the view widens and she appears painted into the background and moves closer and closer to Gotye before she is singing into his ear. The song already has two perspectives, Gotye’s and Kimbra’s, the lyrics provide both sides of the story. The paint on their bodies gradually disappears during the final chorus which could be symbolic for their separation.The stop motion animation had to be blended into the live vocal footage.

The video doesn’t have a narrative because the song’s lyrics speak for themselves. The song is about a bad breakup. Gotye said in an interview with Rolling Stone Australia ‘It wasn’t a nasty break-up, but it was messy in the sense that we hurt each other more than we needed to because it wasn’t a clean break… We both realised we had to move on and we haven’t seen each other since.’ The video was incredibly well received.

OneRepublic - Good Life

Sepia effect

This video seems simplistic however this enables the viewers to focus on a couple effects that are considered unique and not done often in the music industry. This makes the video to One Life by One Republic entertaining to watch as it instantly grabs the audiences attention due the extracts quirky persona. 








The video is shot in a consistently bright and high key lighting, connoting that the song is uplifting and inspiring as it does not create a sombre mood. The  video is given an old Hollywood movie type effect which is rare nowadays but reflects to the humble lyrics which are sung by the band. The camera shooting mode closely resembles a sepia effect. This gives the video a rustic touch, emphasising on the earthy setting the singer is singing in. The mood created is sincere which makes the target audience feel warm and cosy. 

Same effect as above was used here but it used more
than one slide to show one scene

 The original video zooms out onto a canvas which is held by a person. The canvas presents the original video. The original video is set in what looks like the countryside whereas the background of the person holding the canvas contrasts heavily, as it is shot in a modern urban environment. The canvas is also regulary passed between a number of different people. There is another effect added in here where the original video in the slide goes at normal pace whilst the background progresses at a faster speed as the pace of the video has been increased during the editing process.                                                                                                           

Album Cover - Artist

Jessie J - Who we are

Jennifer Lopez - Love

Rihanna - R rated

Joe McElderry - Classic Christmas

Adele - 21

As you can see by the album covers above, a common convention that artist regularly follow whilst producing an album cover is to place a picture of themselves on it. The sole purpose of this is to allow the buyers to recognise the artist; acting as self-promotion. The artist will therefore become recognisable and known to the audience. This will encourage the formation of a relationship between the audience and artist, creating a fan base. An increase in fan base will create an increase in the number of albums sold, which will help the artist become successful in both the music industry and in the media. 

Justin Bieber - Mistletoe

At 1 minute 40 seconds of the music video, Justin Bieber is promoting his new perfume 'Someday' as it is shown in the display. This is a common technique used by artists to promote their merchandise to their fanbase which is their target audience who view the artists music video. This will encourage Justin Biebers sale of his perfume.

Evaluation Question 4 - Ruba Khan

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Evaluation Question 3 - Ruba Khan

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Evaluation Question 2 - Ruba Khan

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