OneRepublic - Good Life

Sepia effect

This video seems simplistic however this enables the viewers to focus on a couple effects that are considered unique and not done often in the music industry. This makes the video to One Life by One Republic entertaining to watch as it instantly grabs the audiences attention due the extracts quirky persona. 








The video is shot in a consistently bright and high key lighting, connoting that the song is uplifting and inspiring as it does not create a sombre mood. The  video is given an old Hollywood movie type effect which is rare nowadays but reflects to the humble lyrics which are sung by the band. The camera shooting mode closely resembles a sepia effect. This gives the video a rustic touch, emphasising on the earthy setting the singer is singing in. The mood created is sincere which makes the target audience feel warm and cosy. 

Same effect as above was used here but it used more
than one slide to show one scene

 The original video zooms out onto a canvas which is held by a person. The canvas presents the original video. The original video is set in what looks like the countryside whereas the background of the person holding the canvas contrasts heavily, as it is shot in a modern urban environment. The canvas is also regulary passed between a number of different people. There is another effect added in here where the original video in the slide goes at normal pace whilst the background progresses at a faster speed as the pace of the video has been increased during the editing process.