Our media product was based around the song 'Famous' by Scouting For Girls. Our genre was comedy, the conventions of a comedy are all present within our music video. We adapted our music video of ‘Famous’ by scouting for girls to have typical conventions of a comedy genre as well as the video belonging to the pop genre. Within our music video we have incorporated a mix of performance and narrative as we have stuck along the lines of the lyrics to create our performance and made a story line out of our performance. Aspects such as the increased speed play a large part in our music video and add to the dramatic effect of the comical conventions. These involve humorous situations exaggerated to create the performance within our music video. 
We were highly drawn to the idea of having a panel shown within our music video. These ideas developed form the shows ‘X Factor’ and ‘Britain’s Got Talent’. These shows create entertainment for the viewing audience. On shows like that they send all that funny acts that are really bad and create humour which keep the audience watching. Then eventually they bring on an amazing act that WOW's the judges. We used aspects of this and had all our actors do weird and crazy auditions that would make our audience laugh. These auditions we fun and entertaining to film and watch. This was used to create more entertainment for the audience and once again was heightened by the used of the high speed aspects of the video. By having completely different types of personalities on the panel, it created an even more humorous effect for the audience to watch and enjoy. 
The speed play wasn’t originally on our list of what we wanted to do without video but after seeing some of the footage and having a look at the effects in the editing stations of ‘Final Cut Express’ we found that the speed play makes the humour seen at normal speed so much more amusing at high speed. In parts of the video we linked the lyrics to the visual, this represents Andrew Goodwin's 6 point analysis and throughout our music video we have images that link with our lyrics. For example the line "We all want to be famous" near the end of the song has a visual match with the writing on the white board.
When filming the music video we had to be aware of the comic conventions that make a good comedy what they are today. These elements were clearly there in our filming, however some just needed a bit more amusement added to the video. Our actors were very good at their jobs and created this comedic effect naturally without the editing. This was a huge benefit for us when it came to the editing stage. The narrative in this video were based upon the illusions of the audition sequence, as this is seen in over half of our music video. The inspiration for the auditions came from the success of music video ‘Moves like Jagger’ by Maroon 5 and the idea that it held great potential.
By having a main singer we were able to keep the continuity constant and also enable us to promote the singer throughout the music video. By having him sing certain lines and also having him and his band playing throughout the music video kept reminding the audience of the signers face and promoting him even more. This here relates to Andrew Goodwin's 6 point analysis, showing that the advertisement of the artist is a key aspect of a music video. On the other hand the costumes shown within our music video also play a big part in our music video. These costumes create a huge part of humour as they are amusing for the audience to watch make assumptions from.
Have a look at my website: http://www.wix.com/smartiepantsproducti/evaluation-test#!question-1
By Sasha Thompson
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