How Has The Internet Affected Music Video Creation And Distribution

Music videos are normally created, produced and distributed by multinational companies who have a monopoly of the market. However, due to the expenentionally increasing popularity and size of the Internet for people searching for information, many semiprofessionals can now offer their services, with all the expensive kit that large organizations have for a fraction of the price.


One example I have found while researching this particular aspect of media distribution and advertising on the Internet is Edward Mendoza who offers a full music video creation, which ranges from actors, filming equipment and staff to a fully edited version which can be sent to a variety of contacts he has with distributers.


The Internet in the last 5 to 6 years has become a major distributer of video based media. The first website to do this was iFilm in 1997, which allowed people to view short videos and in particular music videos. A huge step forward in media distribution, iFilm in my view was premature in its arrival. Video cameras were still tape based and even if your camera had the function they were a hassle to upload onto a computer. That is if you had a computer. In 2005 YouTube errupted onto the cyberspace scene, becoming one of the most famous websites on the Internet. YouTube’s timely arrival coincided with the falling camcorder and computer prices and the growing popularity of the Internet for increasing recreational use. YouTube now distributes its videos to 24 countries spread around the world. Information below taken from www.youtube.com/fact_sheet Traffic and Stats People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube. Demographics of our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of our users go to YouTube weekly or even more frequently and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube offers something for everyone.