The origins of the music video resembles little of todays modern standards, with multi billion dollar companies and well produced videos. The origins of the music video started in 1894 when music publisher Edward Marks and Joe Stern hired a man called George Thomas and other perfomers to promote their song, the song that they had written called “The Little Lost Child”. Using a magic lantern, still images were projected onto a screen simultaneously to the live performance. Through the progression of technology in 1930, animations and backgrounds inspired by the art deco period, combined with film of the performers singing. This pathed the way for popular large companies to sell their current works, for instance Warner Brothers cartoons used famous artists of the time to feature in their cartoons and sing.
Music videos of the modern day have spawned a whole new kind of director such as Michel Gondry who is a French born director from Versailles. He started his career by creating music videos for the French rock band Oui Oui, which he was the drummer for. After his success with his own music videos, he expanded after catching the attention of the famous music artist Bjork, Gondry made multiple videos for Bjork and was also discovered by many bands, putting himself at the forefront of music video creation. In 2001 he made his feature film debut with the film 'Human Nature', which received mixed reviews from critics. However these critics were quickly silenced with the 2004 release of 'Eternal Sunshine of the Spotless Mind' which became one of the most critically acclaimed films of that year. Michel Gondry is still producing music videos with his most recent release in 2010 'Open Your Heart' by Mia Doi Todd, he also continues his big screen career with the 2011 release of the 'The Green Hornet'.
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