Some Audience Feedback

We decided to carry out some audience research to see what and how others were perceiving it.

These are the two covers we have come up with. Now with the opinion of the audience we will finalise which cover to go with.  We asked 20 individuals which cover they felt most represented our genre, artist and song and the result we received was:

30 percent of the people I asked said black and a large 70 percent preferred the yellow one. This will aid us in the decision of deciding which cover to finalise.

After concluding that the yellow cover will be the one we will work further on to improve, we then interviewed our target audience. During the making of our digipak, we felt it was important to get audience feedback in order to improve our final product, ensure it is appealing to our target market and also to make it as real as possible. We set out 5 questions to ask our target audience and concluded the following results/answers.

Here are the questions I asked and the answers I received:

Do you like the positioning of the text and image? Do they complement each other?

Most of the audience responded with yes the positioning is good. Most people really liked the creativity of it and the bright colour. However they said that the background was a little simple.

So we thought we should add some further stars or designs in the background and make it slightly busier.

Are the sizes/font of the text easy to read?

Majority answered Yes the sizes are fine. Everyone really liked the font and thought it represented the original artists well.

After gathering this information we decided to keep text the way it was.

What stand out on the cover/the unique selling point to you?

I found out that what most appealed to the audience was the use of the colour yellow as it was bright and bold and making statement which reflects the meaning of the song. This is exactly what we wanted and were happy that the audience realised the significance of this colour.

Another comment they made was that they liked the fact that there was not a main image of the artists on the cover as this is something they would expect from a band like ‘scouting for girls’.

A further USP appealing to the audience was the title of the song being written within the main image of the sunglasses (This was one of our personal favourites too).

Does the cover represent the indie/pop genre?

All the people asked answered Yes as they felt that we kept the fun element throughout it with the bright and bold colours which represented the pop element but also kept it very “indie” as there was no picture of the artists on the cover and this is a very common concept amongst that genre.

Any suggestions?

There were no specific suggestions made but to maybe trial and error with the position of the text and image. Everyone was actually excited to see our final piece along with the whole digipack.

Overall we are all pleased with what we have created and with further alterations hopefully it will end up like we had imagined.

Now that we have gathered this information we can apply it to not just our cover but the whole digipack and be sure that we are targeting our chosen target market.