Comparison of The Saturdays' album covers

The Saturdays album covers compared

Here are the album covers of that the pop girl band ‘The Saturdays’ have released.  Here are the similarities between their own albums:

• ·       Band name text- the band name has been written in the same font and style throughout all the covers which becomes an iconic style for them and allows the target audience to instantly identify.
• ·       There is a common concept of using bright colours.
• ·       There is a common theme between the girls, be that the make-up, clothes or even style of posing.
• ·       In all the album covers, they seem to be making the main attention-drawer their bodies. This is done by their style of posing, which accentuate their long legs. This is done to portray them in an idolistic way, so their demographics (young females) look up to them and aspire to be like them.
• ·       Even though their demographics are young females, they still have a sex appeal to the male audience. LAURA MULVEY argues that this voyeurism involves turning the represented figure itself into a fetish (object) so that it becomes increasingly beautiful but more objectified. Fetishistic looking, she suggests, leads to the cult of the female celebrity, celebrated for her looks but considered as an object and often treated as such.
• ·       Male stars are active, dynamic and not always conventionally attractive. Female stars, on the other hand, must be glamorous and attractive. Therefore, they are seen as ‘eye-candy’ to appease the male gaze of the male audience. Moreover, even though their main demographics are young females, they dress and illustrate themselves in a manner that will attract the male gender towards them as well. This helps to increase their awareness and widen their audience.
• ·       DAVID GAUNTLETT argues that in contemporary society, gender roles are more complex and that the media reflect this. He points out that female role models today are often glamorous as well as successful in a way that previously they were not. He states that much of this is due to the rise of ‘girl power’ and ‘women independency’ in the media, through identities constructed by music artists such as DESTINY’S CHILD and THE SATURDAYS. However, The Saturdays are a recent establishment. This is as well as contemporary actresses, for example, who are demanding less passive film roles. He argues that our expectations of gender are flexible and culturally dependent, therefore will continue to change.