Friday 25 November 2011

Andrew Goodwin's 6 Point Analysis

Andrew Goodwin identifies six features of music videos, these being:
1. Music videos demonstrate genre characteristics (e.g. stage performances in rock band videos, or dance routines in girl pop bands.)

2. There is a relationship between lyrics and visuals.

3. There is a relationship between music and visuals.

4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop a visual style that recur across their work.

5. There is frequently reference to the notion of looking and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference (e.g. films, TV programs, other music videos etc)




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