Where to advertise?

One of the main considerations is advertising. This is a key dynamic in order to pursue the product making. Our target audience are the main key factor when deciding where to advertise. Our target audience is teenagers of both genders. Therefore, we need to make sure the video is neutral and not too feminist and vice versa. Also, this means we have to advertise accordingly.

Where we will advertise:
- Social networks
- Music Channels

Social Networks
Social networking has grown to the point where 84% of the world use some source of social networking - e.g Facebook, Twitter, Youtube, Myspace and Bebo. Social networking is all free and due to the reason that such a huge population use it, it is very helpful to expose your product and get instant feedback. This is very crucial for us as we need to save as much money as we can due to the low budget. Also, it will instantaneously get some recognition. It is also the fastest way to communicate with our potential viewers. Since our target audience is mainly the youth, advertising online will be very beneficial and appropriate for us.

Music Channels
Music channels are a good way to promote your new video before it has been released. This spreads awareness to the channel viewers. This makes them want to watch the video when it is released due to all the promotion for it - creates a positive alertness to the mass audience.