We constructed a mood board to illustrate the demographics of our music video. Also, a mood board will help illustrating then style direction we are pursuing for the video as visually as possible. The mood board conveys the main theme of the video with the large smiley face in the middle, which attracts the main attention. We made it very colourful to show the bright, cheerful mood the video will emit. This will help to constantly remind us what mood we are hoping to achieve. Overall, we chose very positive and upbeat images to place in our mood board, consequently ensuring that the correct frame of mind is stemmed.
Our inspiration came from Christina Aguilera. She makes mood boards for her next album, which includes styles, themes for songs, target audience, the locations she may be using and so on. On the left is an example of a mood board she created before starting to make her 'Back to Basics' album.You can see all the olden time locations, colours and themes in the mood board with the diner, black & white image of the woman, the old fashion hair style and the red lipstick on Christina Aguilera. This implies to us that the album will have very classic, vintage music - not very modern.
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