Record Labels

Record labels have a large influence on how music videos turn out for the artist. Every label has its' own budget and its' own way of representing each artist which reflects its' production. This includes how much money goes into the lighting, editing, locations, artists, costumes, the cast & crew and so on. However, it does not mean labels which spend more on the music video end up producing a better video. Quite a few music video productions entitle very less money, although they end up being exceptionally better than expensive ones, with stronger plots.

The two record label companies I am going to compare are Columbia Records (Beyonce Knowles record label) and Domino Recording Company (Arctic Monkey's record label).

Beyonce Knowles 

Arctic Monkeys

Background
Beyonce is a very famous international singer, actress and fashion designer. However, her main occupation is being an R&B recording artist and that is what the majority know her for - her singing talent.
Arctic Monkeys are an English indie-rock band formed in 2002 in Sheffield. The band consists of four members. Their band was formed and became known to their market through the internet. They have a very niche market.

Both of these icons have different approaches to making their music videos. This includes factors such as; degree of budget, how computerized or natural the video will be, the demographics, whether it will be conceptual, narrative or performance and the equipment that will be used. These will all differ depending on what/who the record label is.

• Columbia Records was founded in 1888 whereas, Domino Recording Company was founded in 1993. Consequently, Columbia Records has far greater experience in this business; so can afford to experiment with different ideas. 
• Domino Recording Company is an independent record label, thus, do not entail any funding. They cannot afford to invest in outrageous and expensive things for their videos.
• Also, Domino Recording Company focus solely on those artists who want to product indie-pop/rock music, whilst Columbia Records invest in any genre based artist.