Ed Sheeran - You need me, I don't need you

This video uses a rather simplistic use of black and white rather than colour to highlight the lyrics in the song.  It appears almost as a spotlight around the man in the centre on the video and is based around that character who does sign lanuage constantly throughout the song. The use of the spotlight also means that there is low key lighting from a high angle. The use of the black and white does not draw away from the meaning in the song but actually emphasises it. It draws the audience's attention to the central character as the focus remains on him for the majority of the video. It also flicks between black and white scenes meaning that the use of such frequent changes in lighting reflect the pace of the song and give it more visual appeal to the audidence than it would without it.

The fast pace of the song is reflected in the editing. It is edited in such a away as to reflect the pace of the song and the great speed at which the lyrics are depicted. The video mainly uses fades to black and striaght cuts to reflect the face of the music. Ed Sheeran only appears at the end of the song so once again we see that the video is focusing on the music and lyrics rather than the artist.

This song is about being fake and not conforming to the "norms" so by not revealing the image of the artist until the end shows that he wants it to be about the music not himself so the video has a narrative tint of realism. The simplicity of the video reflects this. Also the close up of a guitar being played and the long shots of the dancers, which is in itself quite defined and slightly hostile, allow the idea of the focus on the music and performance and the idea that their "art" is the centre of attention in theis video.

The constant flick from long shots to close ups gives depth to the simple music video. The quick cutting and the zooming camera movements reflect the pace of the song and the shot changing every half a second or so keeps up with the speed of the lyrics and so it emphasises them in the video.

Hayley Cook